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Keeping Up in Today's Market: Outsourcing Panel Discussion

December 17, 2025 11:30 AM - 1:00 PM (CST)

Description

As companies expand, changing compliance rules and the need to stand out can make it difficult to manage every aspect, especially in areas like HR, payroll, and marketing.

Outsourcing can offer cost savings, compliance support, and scalability, but also raises questions about control, culture and ROI.

Join us to hear from industry leaders in HR, Accounting/Payroll, and Marketing as they share insights on:

  • How to identify the right time to outsource
  • Strategies for maintaining quality and accountability
  • Reducing compliance and regulatory risks
  • What to look for in an outsourcing partner

Whether you’re a family-owned business or a growing company, this conversation, geared toward the building industry, will help you make informed decisions about outsourcing and position your company for smarter, faster growth. 

Our Panelists:

Human Resources

Jason Boutwell is the Managing Partner of PRO Resources HR, a local boutique PEO serving clients across the Midwest. Boutwell spent two decades in technology including 14 years in leadership with Marco Technologies providing IT outsourcing to small and medium business. Seeing an opportunity in an adjacent space, he joined the equity team at PRO Resources. PRO Resources brings an entire HR department to small businesses to increase capacity, reduce risk and improve the bottom line of his clients. Boutwell is also an advocate for youth mentorship and is actively involved in faith-based and community initiatives.

Accounting and Payroll

Jay Borland is a CPA and Senior Manager at Brady Martz. Borland has been a controller at various companies for the past 6 years, and before that was an auditor for a local public accounting firm. He has spent the last 3 years as the controller for a general contractor and now helps construction companies with process improvement, system implementation and period-end close (including WIP preparation and review of financial results).

Courtney Lachowitzer is a CPA and Manager at Brady Martz overseeing their local outsourced accounting team. Lachowitzer has held various accounting roles over the past 7 years including working in public accounting and in the private sector at a local engineering firm. Her team supports small businesses across a variety of industries with accounting support including financial reporting, bookkeeping, sales tax, and payroll.

Marketing


Tiffanie Honeyman, OpGo Marketing, was raised in small-town North Dakota and spent more than a decade on the West Coast, where she built a unique mix of experience—from working as an electrician in the U.S. Navy to transitioning into accounting and marketing roles. In 2015, she launched OpGo Marketing, short for Operational Goals, to bring more accountability and measurable results to the industry. Supported early by Innovate ND, she has grown a team focused on helping small businesses make smarter, data-driven decisions and get more from every marketing dollar.

Time

11:30 AM - 1 PM

Location

Building Industry Association of the Red River Valley

In-person and virtual options.



Pricing

Cost to attend is $20 and includes lunch for in-person attendees.

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Contact Information

Building Industry Association of the Red River Valley
Name: Elizabeth Kosel
Phone: (701) 232-5846
Email: elizabeth@buildrrv.org
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